Lingerie Company Uses Male Model To Sell Push Up Bras
Thu, Dec 15 2011 by Bitchie Staff | Filed Under: Celebrities
This photo appears to be a normal ad campaign for push up bras but there’s one thing that the human eye may not pick up on at first glance. That’s a male model!
Dutch retail chain HEMA recently rocked the fashion world by putting Andrej Pejic in a push-up bra for their latest lingerie campaign. The 20-year-old model is no stranger to wearing ladies clothing and modeling women’s fashion as he has graced the catwalks of Jean Paul Gaultier in the couture bridal show and even raised eyebrows when he wore a see-through wedding gown. Speaking on the lingerie campaign on behalf of Andrej, his agent Joseph Tenni said that his clients placement in the HEMA campaign sets a precedent in the fashion industry.
“It’s revolutionary. I’ve never known a man to do a womens’ lingerie campaign before”.
Meanwhile, Andrej says it definitely takes work to look the part (of a thin female model)
Let’s be honest. You can’t eat much if you want to do this. To do womenswear I have to be disciplined. My waist has gone from 29 to 25 inches, my hips are 35 inches.”
Check out the pics
What do you think of the ad?